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Kundenwertbasierte Effizienzmessung : Der Beitrag Von Marketingmassnahmen Zur Unternehmenswerterhoehung in Der Automobilindustrie (9783835007048)



Bedeutung der Effizienzmessung für ein wertorientiertes Management Wertorientiertes Marketing Kundenwert als Bestandteil des Unternehmenswertes Kundenwertbasierte Segmentierung und Effizienzmessung Ganzheitliches Kundenwertmodell zur Effizienzmessung Empirische Anwendung des Modells zur kundenwertbasierten Effizienzmessung Handlungsempfehlungen


Product details

  • Paperback | 329 pages
  • 148 x 210 x 19mm | 422g
  • Wiesbaden, Germany
  • German
  • 2007 ed.
  • Bibliography; 7 Tables, black and white
  • 3835007041
  • 9783835007048


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